Emerging Market Consulting
Emerging market consulting refers to the practice of providing specialized advisory and strategic services to businesses, organizations, and investors operating in or entering emerging markets.
Emerging markets are economies that are in the process of rapid growth and development, often characterized by increasing industrialization, urbanization, and rising income levels. These markets typically have significant potential for economic expansion, but they also come with unique challenges and opportunities.
Venturing into an emerging market requires a deep understanding of the specific challenges and dynamics of each market, as well as expertise in strategy, economics, cross-cultural communication, and international business. Adam-i consultants collaborate closely with clients to develop tailored strategies that maximize growth opportunities and mitigate risks.
Key Areas of Expertise
Comprehensive solutions for every stage of your market entry.
Enyimba Economic City
The Enyimba Economic City is a 9,464 hectare tax and duty free special economic zone that aims to transform Abia State, Nigeria into a manufacturing and industrial powerhouse. It’s designed to create a global business hub with world class infrastructure, including dedicated 24/7 power and broadband internet.
Snake Island Integrated Free Zone
One of the leading free zones in Western Africa. Focusing on Maritime and Oil & Gas Services, SIIFZ offers tremendous opportunities for international entrepreneurs to participate in Nigerian and West African Deepwater Projects.
Nigeria Free Trade Zone Incentives
Competitive and attractive incentive packages offered by free trade zone companies in Africa’s largest economy.
Winning Hearts and Markets
In emerging economies, understanding and catering to consumer needs is paramount. Our consumer-centric strategies help you penetrate markets deeply and establish a strong foothold.
Affordability and Cost Leadership
Offer products or services at a significantly lower cost than traditional options, making them accessible to low-income consumers.
Example:
Tata Motors’ Nano car or microfinance institutions.
Product Adaptation and Localization
Modify existing products or develop new ones that cater to the unique needs and preferences of low-income consumers.
Example:
Unilever’s single-use sachets or Nestlé’s Maggi noodles.
Distribution Innovation
Create efficient, cost-effective distribution networks that reach remote or underserved areas.
Example:
Coca-Cola’s local distributors or Jumia e-commerce.
Public-Private Partnerships (PPP)
Collaborate with governments, NGOs, and other stakeholders to address social challenges while pursuing business goals.
Example:
Partnerships for distributing low-cost vaccines.
Technology and Digital Solutions
Leverage technology to provide essential services like healthcare, education, or financial services.
Example:
Telemedicine platforms or online education programs.
Skill and Capacity Building
Invest in training and skill development programs to empower low-income individuals.
Example:
Training programs by GIZ or BRAC.